OUR WAGYU JOURNEY
A Legacy of Bringing Japanese Wagyu to America
For nearly two decades, Rocker Bros. has helped introduce distinctive Japanese Wagyu to the U.S. market by building relationships with producers, expanding access to regional brands, and helping restaurants understand what makes each style of Wagyu unique. From early nationwide distribution efforts to bringing small-production and specialty Wagyu brands to American chefs, the timeline below highlights key milestones in that journey.
2006
Bringing Japanese Wagyu to the U.S.
Started working for a Export company based in Japan and imported Japanese Wagyu Beef to the United States market. Brent and his team were known as one of the first companies to specialize in Japanese wagyu beef almost 25 years ago.
2006
Building Nationwide Wagyu Delivery
Brent and a team from Japan independently developed a cold storage box in the United States, where there was no small-lot refrigerated home delivery distribution system, and developed a next-day delivery system for Japanese Wagyu beef to restaurants across the country, popularizing the market for Japanese Wagyu beef in the United States.
2007
Introducing Omi Beef to the U.S.
We imported the first Omi beef to the US market, popularizing the brand in major cities.
2014
Bringing Kobe Beef to Las Vegas
We imported the first Kobe beef to the Las Vegas market, contributing to the certification of the Wynn Las Vegas, a leading US resort hotel complex, as a designated store that handles American Kobe beef. This was also featured on Inside Edition and Forbes.
2017
Introducing Hokkaido Snow Beef
Rocker Brothers imported and supplied the small-scale producer brand “Hokkaido Snow Beef” for the first time in the US market.
2014
Bringing Olive Beef to the U.S.
We imported and sold Kagawa Prefecture Olive Beef to the US market.
2018
Launching Craft Beef
We launched the Japanese beef brand “Craft Beef,” which is centered on small-scale producers who practice unique initiatives such as sustainable agriculture in cooperation with the local community. Contribute to the spread of “Wagyu” in the US market
2019
Recognized by Kagawa Prefecture
Rocker Brothers invited to Japan as part of a Kagawa Prefecture invitational program and paid a courtesy visit to then-Governor Keizo Hamada
2020
Introducing Bone-In Japanese Wagyu
Sold the first bone-in Japanese Wagyu loin in the US market.
2021
Bringing Tokushima Three Star Beef to the U.S.
Imported and sold the first Tokushima Prefecture-produced Three Star Beef in the US market.
2023
Introducing Bone-In Olive-Fed Beef
Imported and sold the first Kagawa Prefecture-produced Olive-fed Beef on the bone in the US market .
2023
Returning to Kagawa by Invitation
Invited to Japan again as part of a Kagawa Prefecture invitational program and paid a courtesy visit to Kagawa Prefecture Governor Ikeda.
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